- 1 a) What is a Podcast?
- 2 b) Benefits and Advantages of Having a Podcast
Despite the fact that it is as of now a colossally far and wide peculiarity, the subject of making a podcast is still somewhat of a secret for some individuals. Regardless of whether you are as of now a fan and need to make your own digital broadcast program, or then again if you have no clue about the thing I’m discussing, this article will intrigue you a lot, trust me.
The podcast has inundated the Internet, covering any topic you can think of, and there were already more than 48 million episodes on this type of platform in April of this year. The ease of access to them, the (nearly) unlimited number of topics they cover, and the low cost of production have all contributed to their relentless rise.
- A STRUCTURED APPROACH TO LAUNCHING YOUR PODCAST IN 50 DAYS – Using the same step-by-step formula that has helped thousands of podcasters launch their podcast, The Podcast Journal takes all the guesswork out of launching your podcast. With daily exercises and plenty of examples and resources, The Podcast Journal won't let you down!
All in all, an increasing number of us are taking the plunge to start our own little – or not so tiny – podcast station. If you’re interested in this field, stick around and pay attention because I’ll show you how to produce your own podcast in four simple steps:
- Making the script.
- What you need to record the episode.
- How to edit the episode.
- Where to publish your podcast.
Before we start, though, we want to be honest with you. It would be impossible to collect in a single post all the steps and techniques you can use to make a podcast.
So, let’s start with a basic concept.
There are as many ways to make a podcast as there are podcasters.
But don’t let that worry you. For now, we’re going to start with the basics you need to get started recording your voice and teaching the world everything you know.
So here we go, we’re on the air!
a) What is a Podcast?
If you’re completely new to it, a little bit of context never hurts. The word podcast comes from putting together the words pod (from the famous iPod) and broadcast (i.e. radio broadcasting).
So, a podcast is a series of episodes in an audio format that users can listen to from their computer, mobile, or tablet.
Is a podcast simply a radio program? Well, there are interesting nuances.
I’ll tell you about them.
- One of the biggest advantages of a podcast is that it gives you the ability to download the episode to your device and consume it wherever and whenever you want.
- Some people listen to their favorite podcast episodes while driving, cleaning the house, or taking a shower, at the time they want and at the pace they want.
And, as I said before, you can find podcasts on any topic.
- Science fiction.
- Board games.
- Digital Marketing.
- Video games.
- Narrations of battles of the Second World War…
- You name it.
Being able to satisfy all kinds of audiences at any time, it is not surprising that this sector has grown so much and so fast, right?
I’m sure you have a topic on your mind that you love and could spend hours talking about. Or maybe you have a business or personal brand that you’d like to build your own show around.
A podcast is a series of audio episodes that you can listen to anywhere you want.
It would be a great way to open up another avenue through which you could engage new potential customers and improve sales. Not to mention that you can even monetize the podcast and make money with it. But that’s a topic for another post, let’s not get distracted.
For now, let’s see what steps you should follow to embark on this podcasting adventure.
b) Benefits and Advantages of Having a Podcast
Now you know what a podcast is, but what are the benefits of having your own?
Think that digital marketing trends are tending more and more to multimedia content. Therefore, adding a podcast to your content marketing strategy, going beyond just creating written content, is a great idea.
And there are even more benefits that a podcast can bring to your brand, business or project.
1. Differentiation in your niche market
The first thing is that it will allow you to differentiate yourself. Podcasts can be a very valuable tool to increase the visibility of a brand.
They allow you to position yourself as a leader more quickly than, for example, with a blog or a YouTube channel, where the market is very saturated.
Take advantage of the opportunity and join this wave that is growing and growing.
2. Low investment, easy to do
To make your podcast you don’t need to invest almost anything (if you don’t want to and below you will read why).
Add to this the fact that nowadays the tools to make podcasts are easy to use and, as I said, very affordable. You will see below that the free options are multiple, and this generates an additional attraction for you if you want to create your own program.
3. More and more popular every day
In the US alone, there are already 51 million people who have joined the podcast craze. It is true that the market is trending towards video podcasts, but in the end, what you are doing is changing the format and making it more versatile.
15% of people in the US listen to a podcast at least once a week.
And this is only in the US, but it’s a great reference.
With this ever-growing audience and the little advantage that is still being taken in the Spanish-speaking market, you’re sure to get your place soon!
4. Versatile format that saves you a lot of time
Podcasts are not a one-size-fits-all content solution. That is, with the same content you can attack many platforms such as iVoox, iTunes, YouTube, and even your blog… but in different formats.
From a single podcast episode, you can generate a publication (or two) on the blog and another on your YouTube channel. In addition, it can also help you find new ideas for your content in other formats. From a topic that comes out in the podcast, maybe you can then make videos, posts, emails…They are very versatile and usable.
5. Easy to consume and closer experience for the audience.
We are always talking about the rush that users have on the network.
But this is not always the case. There are also people who need to consume “fresh” content slowly. And this is what a podcast gives you. They also generate trust and affinity with the brand.
People who listen to podcasts do it for different reasons.
- Because they identify with the host’s ideas.
- Because of the learning benefit it generates.
- Because they keep up to date with the latest news on a certain topic.
- If your content is sincere and well constructed, your audience will recognize your work and you will have gained the trust of your listeners.